I think out loud on Substack. Frameworks, hard-won lessons, and the occasional rant about what’s broken in B2B. No fluff. No sales pitch. Just 15 years of experience, shared honestly.
What I write about
Authority & Visibility
Why the best experts stay invisible. How to package what you know so the right people find you first. The difference between being good and being known.
Culture & Employeeship
What happens when companies replace control with trust. Why most advocacy programs fail. The Scandinavian concept that changes how you think about work.
Sales & Trust
How to earn the right to a conversation before you ask for one. Why the lowest-risk seller wins every time. Building relationships before you need them.