Trusted by
I’ve worked with sales teams, leadership groups, and whole organisations worldwide.
What I do is always the same.
Making sure the market hears the people who carry a company’s reputation.
AKD
Capgemini
ABN AMRO
TNO
Siemens
Teva
KNVB
What clients say
Don’t take my word for it

“What made it work was the structure.”
I worked with Martijn on our thought leadership program for our executives, and it’s been a very rewarding collaboration. What made it work was the structure. We started with personal branding, moved into content strategy, then network growth, carried by a smart mix of group and individual coaching, plus a few keynote sessions. For a group of busy senior leaders, that combination was perfect.
Martijn is direct, professional, and gives honest feedback, exactly what you want in these kinds of programs. He’s also an inspiring coach and a strong public speaker, so people genuinely looked forward to the sessions. And he kept adapting the program to our needs and to whatever was changing in the group, the industry and the LinkedIn algorithm, so it never felt static.
What also stood out was how strategic Martijn is about getting it right: starting with the leaders who were genuinely committed, and using our early power users and success stories to pull the rest of the group along. One thing I loved was the before/after ranking on each profile, the clearest way to see the progress people made. In a short period, we’ve already seen very interesting results.
Virginie Marco
Marketing & Communications Director
Capgemini
On winning clients

“A go-to expert throughout our collaboration.”
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I had the privilege of collaborating with Martijn on several social selling initiatives at Siemens, and his professionalism and expertise made a significant impact on our success. Martijn has an exceptional ability to focus on customer needs: co-creating, planning and driving initiatives so training sessions fit the overall strategy and were not only relevant but engaging. His deep knowledge, combined with an approachable and supportive style, made him a go-to expert throughout our collaboration.

“He gets you to look differently, and act differently, on LinkedIn.”
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I took Martijn’s Social Selling LinkedIn training and found it particularly valuable. The training was practical and full of concrete tips and insights you can apply straight away in your daily work. Martijn explains the material clearly and accessibly, with examples you recognise.
What I appreciated most is that he genuinely gets you to look differently, and act differently, on LinkedIn, without it ever feeling forced. A trainer who knows his field, and one I’d recommend to anyone who wants to make social selling work.

“He tears down the complexity into understandable actions.”
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Martijn is a real hands-on social selling specialist. He tears down the complexity of social selling into understandable actions. He gets people on the move, embracing new ways of customer interaction. Transparent and effective.

“Not for me, I thought. But I’ve come around.”
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Social selling, looking for clients digitally? Not for me, I thought. I wasn’t a believer. Updates on entrepreneurs’ plans, smart stories from colleagues, buying signals: it was all right under my nose and I did damn little with it. But I’ve come around.
Social selling is a beautiful addition to the networking drinks, the lunches, the follow-up calls. And Martijn explained every button and feature very clearly during his training for ING.

“He made it personal to our business.”
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During a training week we did a Social Selling workshop with Martijn. LinkedIn is very important within our company, but we didn’t know enough to use it to its full potential.
Martijn delivered a very good, practical training and made it very personal to our business: he visited our employees’ profiles to give good examples of profile photos and headlines, and gave us a whole series of practical tips on online networking, optimising our LinkedIn profiles and using LinkedIn in our sales process.
His presentation was pleasant to follow and accessible to everyone. We would recommend this training to any company, not least because of Martijn’s approach.
On building your reputation

“Both the inexperienced and the experienced leave wiser.”
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Martijn gave a training for our clients. He puts the material across in an appealing way, steers the group well and makes sure both the inexperienced and the experienced leave wiser and with a good feeling at the end of the day. He also added a lot of value in the run-up. Worth repeating.

“More than a which-button-does-what training.”
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Martijn helped me take a serious step forward in using LinkedIn as a channel. He switches easily between strategy and practice, so this was more than a which-button-does-what training. The preparation and intake were spot on, so we knew exactly what to cover. I now know far better what to work on to make progress. If you’re considering LinkedIn, don’t hesitate. Get to work with Martijn.
DM
“An excellent trainer with state-of-the-art knowledge.”
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Martijn is a whizz at social media, an excellent trainer with state-of-the-art knowledge. Warmly recommended for all your content marketing needs!

“A strategy we can build on.”
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Martijn got us going with social selling after we decided to give it more attention within our company. He handles new relationships in an uncomplicated, no-nonsense way. During a strategy session it was clear how quickly he reads the industry and forms a clear picture of his client, us. He listens and takes the lead in the conversations so there’s structure. He turned our wishes plus his expertise into a strategy we can build on.
In the LinkedIn training that followed for the whole team, he got everyone enthusiastic in a spontaneous way, without ignoring anyone’s own personality. If you’re looking for someone to help you set up a social media strategy, you’re in the right place with Martijn.
DB
“The best address when it comes to social consultancy.”
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Martijn is the best address when it comes to social consultancy. In his trainings, but also in 1:1 advisory conversations, Martijn gets you asking the relevant questions behind new technologies, so you can play a disruptive role and make a difference in your job.
He relentlessly helps his clients stay on top of trends and understand what new technologies mean for their business, and explains thoroughly where and how online and social media contribute most effectively to your company goals. Wholeheartedly recommended.

“Someone who always thinks with you.”
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Martijn was involved in starting up the social activities of Tence, and we worked closely together. I got to know him as someone who always thinks with you.
He knows all the ins and outs and has a clear vision. Now that social is on track our collaboration is less intensive, but we’re certainly not losing sight of him. A sincere recommendation!
On activating your team

“A permanent fixture in onboarding at Pragmatics.”
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The LinkedIn Ambassador training Martijn has been running for all our professionals for several years now is a permanent fixture in onboarding at Pragmatics. Thanks to him, every consultant has a profile that doesn’t just look complete and professional, but also reflects their unique personality and expertise. That lets them show up at their best with clients and their professional network.
Martijn combines knowledge, experience and a practical approach with an accessible style. His trainings are always inspiring, concrete and ready to use.

“Surprising and good, time after time.”
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Martijn runs several LinkedIn Thought Leadership courses for AKD, and every course is surprising and good, time after time. LinkedIn has far more to offer than it seems at first glance, and Martijn brings that across convincingly. He’s also a pleasant trainer for whom nothing seems too much trouble, teaching with humour and kindness.

“Every session is a treat.”
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I’ve known Martijn for years, and for ResultaatGroep he has repeatedly and successfully trained our employees on LinkedIn. Every session is a treat. Martijn always brings the right, solid knowledge on the LinkedIn algorithm, content strategies and effective use of the platform. He’s inspiring, enthusiastic, and gets every participant into a positive vibe!

“Theory turns into practice on the spot.”
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An incredibly instructive course from Martijn! Instead of discussing LinkedIn in a dry, theoretical way, Martijn guides you at a pleasant pace through all the need-to-knows and nice-to-knows, combined with fun exercises in between.
That delivers fast results: by the end of the training we had a new headline, a good post, a number of comments and a recommendation. Because theory turns into practice on the spot, you run into problems live, ask questions right away and solve them. I can only recommend the course. In short, we learned a huge amount!

“Internal buy-in, mindset, influence: none of it is foreign to him.”
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Martijn recently helped us with the social strategy for our company SCEM. It’s clear he knows a lot about digital marketing, but he also knows how to articulate the underlying patterns for implementing the strategy.
Internal buy-in, the mindset of colleagues, the right principles of influence: none of it is foreign to him. I recommend Martijn to any company that wants to get serious about its digital communication strategy, both internally and externally.

“A driven, skilled and inspiring speaker.”
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I got to know Martijn through his presentations and workshops as a driven, skilled and inspiring speaker. He knows what he’s talking about and prepares his workshops thoroughly, while responding well to the wishes and questions of the participants. Absolutely recommended if you want to raise the level of social media knowledge in your organisation, or if you’re looking for an inspiring speaker on using social media.

“He gets even the biggest cynic enthusiastic.”
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Martijn regularly gives presentations to ING client groups, and he does it exceptionally well. He shares his impressive knowledge of social media in an accessible way and takes his audience into the world of social media like no other. He even manages to get the biggest social media cynic enthusiastic. It makes a big impression on me, every time.
How can I help you?
Depending on the results you’re after, I can help you with:
Reputation
I help you find the one point of view only you can have, and say it in your own words. Mine took a diagnosis to find. Yours shouldn’t have to.
Culture
I help a company turn its own people into ambassadors, instead of scripting them.
Revenue
I help the people who carry the number build the relationship first, so a conversation turns into a client.
Start a conversation
Tell me what you’re trying to change, and I’ll tell you which of these fits, or if none of them do.