Knowing what to do was never the problem
Everyone can agree with every word of a masterclass and still do nothing.
Skills are what turn insight and strategy into action.
Two formats
One fills a knowledge gap fast, the other changes what people do week after week.
Micro masterclasses
Knowledge, for a specific gap.- 45 minutes, one topic per session
- A series of five or more, online
- Up to a hundred people at once
- Some sessions include a checklist or playbook
- Keeps skills from fading after a program
Training programs
Skills, for changing what people do.- 75-minute modules, online or on-site
- Groups of fifteen at most
- Three to six modules, around your gaps
- Something to implement after every module
- Optional group and individual coaching
The micro masterclass library
For when you want to keep a topic alive without committing to a full program.
Each session takes one subject and goes deep for 45 minutes, in a series of five or more.
Some come with a checklist or playbook that participants can use the same day.
A selection of topics
Profile & first impression
The foundation the other sessions build on.- 5 essentials for a value-centric profile
- Fundamentals of personal branding
- Your backstory as a first impression
- A step-by-step blueprint: the P.O.W.E.R. framework
Content strategy
For people who never know what to post, or when.- A personal content strategy in three steps
- Build visibility with an engagement strategy
- Content repurposing: one idea, several posts
- The five types of thought-leadership content
- The 10 steps to a perfect post
Networking
For people whose network grew by accident.- The C.A.S.E. framework for high-value networking
- Using events to build relationships
- Personal habits for long-term success
- The top 7 communities for your goals
Social selling
For building trust before the first meeting.- Your audience vs. your ideal client
- Triple your results for outreach and connection requests
- Following up while building trust
- Engaging prospects without killing your reputation
Employee advocacy
For making posting normal instead of scary.- Five fundamentals for a stellar first impression
- The 10 golden rules of copywriting
- Social proof in 5 simple steps
- Crafting impactful content
How a training program works
A masterclass shifts how people see the work, and a strategy session sets the direction, but training is where they build the skill and the routine to keep doing it week after week.
Every module comes with something to put into practice before the next one, so by the end participants have a habit that runs on its own, not a folder of notes.
Four training programs
Each has its own set of modules, and you pick the ones that close your team’s gaps.
Social Selling
The PROVE method, for sales and business development.- Foundation and profile strategy
- Building reputation with content
- Spotting opportunities with an engagement strategy
- Connecting and following up
- Reinforcing relationships and converting
- Building your social selling routine
Employee Advocacy
The VIBE framework, for teams becoming the voice of the company.- Your strategy for the attention economy
- Building an authentic personal brand
- Engagement strategies
- Content creation fundamentals
- Strategic networking
- Building your posting routine
Thought Leadership
For executives and specialists who are invisible outside the company.- The thought leadership playbook
- Building a reputation people remember
- Content strategy
- Content creation skills
- Community engagement
Strategic Marketing
For marketing turning the company’s presence into a business system.- Strategic alignment
- Audience identification
- Company page optimisation
- Content strategy and algorithm insights
- Employee advocacy
- Implementation and sustainability
Add coaching to make it stick
Training builds the skill across the group, but coaching is where it gets personal, one person at a time.
Group coaching
For the whole group, between modules.- 60 minutes, online, between modules
- Review of the work everyone has done
- Questions, and extra strategies on top of the modules
Individual coaching
Personal guidance on their own work.- 30 minutes per person, online
- Their own positioning, content and whatever they’re stuck on
- For people who want to go further one on one
Coaching is an add-on to the Social Selling, Thought Leadership and Employee Advocacy programs. Optional, and always online.
What we expect of each other
A program only works if both sides hold up their end, so this is the deal we make before I start.
What I commit to
My side of the deal.- Content built for your industry and team, not the same deck every client gets
- An assignment after every module, so the training doesn’t stay theory
- Available between sessions for questions and feedback
- Materials revised until they meet your standards
What I need from you
Your side.- Leadership that joins the key sessions and treats this as a business priority
- Protected time for the work between sessions, not “find time if you can”
- Participants in twos and threes, so they keep each other moving
- Honest feedback on what works and what doesn’t
- Everyone joins live, because recordings almost never get watched
My No Risk Guarantee
I dare to give you a guarantee no one else in my industry does.
You make sure participants show up live and get time blocked in their calendars to do the work, and I take the risk out of the rest.
After the first training session we stop and evaluate. If we both agree this isn’t working, we stop right there and I refund your full investment.
No risks, all the glory!
Questions
Questions I get a lot
How many modules does a program need?
As many as the gaps, and no more. There’s no fixed curriculum: the intake decides which modules matter for your team.
What happens after the last module?
The routine gets built during the program: people implement between the sessions, so by the end it runs without me. If you want to keep something going after, group coaching or a micro masterclass series can follow, and both are add-ons, so that’s your call.
Do you record the sessions?
No. Recordings almost never get watched, and people listen with one ear when they know there’s a recording. That’s why every session is live.
Is coaching part of the program?
It’s an add-on. Group sessions of an hour between modules to review progress, and 30-minute individual sessions for people who want it one on one.
What if people don’t do the work?
Then nothing changes, and I’d rather tell you that now than after the invoice. It’s why the conditions in “what we expect of each other” get agreed before I start.
Make it stick
Tell me which skills your team is missing, and I’ll build the program around exactly that. If training isn’t the right start, I’ll say so.