Articles
I find a lot of good stuff through my work, learn a ton and love to explore new perspectives. Here is where I share them with you.
Expect strategic, tactical and practical pieces around thought leadership, ambassadorship, employee advocacy, social selling, and how to put it in practices through positioning, content, networking and AI.
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I talk about relationships for a living. I couldn’t remember half of mine.
A while back a client told me, halfway through a call, that her daughter was about to leave for university and she was dreading…
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Social selling is being useful before you’re needed
Most people hear “social selling” and think “how do I squeeze the most leads out of my LinkedIn network.” That’s the exact reason it…
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Your follower count says nothing. That’s the whole problem.
At a networking event last month someone told me his follower count before he told me what he does for a living. Twelve thousand,…
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You know a lot. Nobody can tell.
You read something, nod along, think “I should use that”, and then close the tab. By Friday it’s gone, buried under the next forty…
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The problem isn’t the AI. It’s your lazy brief.
Everyone’s using AI and it makes us all fucking lazy. Open LinkedIn and you can smell it. Tidy paragraphs that have no soul, a…
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Stop reorganizing your apps. Build a system instead.
Recognize this scenario? You know you saved it. You can even picture it, a link, a PDF, a note you made after a call…
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Information is free now. Your point of view isn’t.
For years I collected information like it was going to save me. I saved articles I never reopened. Built an extensive and way too…
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The cheapest pipeline you’ll ever build
Cold outreach and waiting for inbound are two different ways of being a stranger. The cheapest pipeline runs on people who already know your…
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Your company’s reputation has a single point of failure
The page you maintain is decoration, and the people your clients listen to aren’t even in the plan. The two or three people who…
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