Strategy · the decide-it layer
Find out what’s broken before you buy the fix
Plenty of companies book training first and find out later the problem was somewhere else. So before you commit to anything, I help you get a clear picture of where you stand and what needs to change first. Then you decide what’s worth buying.
The layer most companies skip
Skills are the expensive part, so it’s strange how often they get bought first, before anyone checked what the market sees or agreed on who should do what.
That’s what this layer is for. We find out where you and your people stand today, and we decide where the effort should go before any of it gets spent. And if it turns out you don’t need a big program, you’ll know that before you’ve paid for one.
In how I work this is the middle layer: decide it. If your team still needs convincing there’s a problem, start one step earlier, with a masterclass.
Audit · survey · sessions
Three ways to start
What you already know decides where we start, and the intake call settles it.
Visibility audit
Know where you stand before you spend.- Your company page: setup, content and metrics
- Content tested against what your audience and the algorithm reward
- Up to eight employee profiles assessed
- A competitor benchmark included
- A report plus a 60-minute walkthrough of the findings
VIBE survey
What your people can carry, measured.- Maps your people to the four levels: voice, influence, boost, engage
- Where each group is now, against where you need them to be
- The gap becomes the starting point of the plan
Strategy sessions
Turns the findings into a plan people can run.- Two or three online sessions, 75 minutes each
- With the people who own the outcome
- Page growth, leadership positioning, advocacy and content
- Desk research between sessions where it helps
- Ends with a strategy document: recommendations and actions
Not sure which one?
“We don’t know where we stand.”
The audit. That’s the question it answers, in one report.
“We don’t know what our people can carry.”
The VIBE survey. Four levels, and a straight answer on where everyone sits.
“We know the problem, but there’s no plan.”
Strategy sessions. That’s where the decisions get made: who starts, and with what.
“Half the team doesn’t see the problem yet.”
Then it’s too early for this layer. Start with a masterclass.
Find the problem first
Tell me what decision you’re facing. One call is enough to know which of these you need, or that you need none of them.