You shouldn’t have to shout to be heard
I help experts get found, companies build trust, and sales teams earn the right to a conversation before they need one.
I’m Martijn Holtes
I’ve spent 15 years in B2B figuring out why brilliant people stay invisible, and building frameworks to fix it.
I run the strategy firm Just Connecting, where we’ve trained over 300,000 professionals in more than 1,000 companies across Europe and beyond.
What I do
Authority
Most experts are invisible. Not because they lack knowledge, but because they assume the work speaks for itself. It doesn’t.
First Choice Authority is about packaging what you know so the right people find you first.
Culture
You can’t mandate authenticity. Most advocacy programs fail because companies try to control the message.
The fix isn’t better guidelines. It’s trust. When leaders treat employees like owners, people step up.
Revenue
Every B2B deal is a risk transfer. The seller who reduces that risk the most wins. Not
the one who pitches hardest.
Consultative selling is about earning the right to a conversation before you ask for one.
Trusted by professionals at
I’ve had the pleasure of working with Martijn for over 15 years, and to say he’s an asset to our company would be an understatement.
As my business partner in Just Connecting Martijn is the cornerstone of our operation, setting the benchmark for professionalism, innovation and expertise.Richard van der Blom
