What I Do

The best expert should win. Not the loudest voice.

I explore, teach, and write about three things: how experts become the first choice in their market, how companies build cultures where people actually want to show up, and how sales teams earn trust instead of burning it.

Everything starts with visibility. Not vanity. Professional responsibility.

What I explore, show, and teach

Authority

Most experts are invisible. Not because they lack knowledge, but because they assume the work speaks for itself. It doesn’t. First Choice Authority is about packaging what you already know so the right people find you first.

Culture

You can’t mandate authenticity. Most employee advocacy programs fail because companies try to control the message. The fix isn’t better guidelines. It’s trust. When leaders treat employees like owners, people step up.

Revenue

Every B2B deal is a risk transfer. Buyers give money, time, and reputation. The seller who reduces that risk the most wins. Not the one who pitches hardest. Consultative selling is about earning the right to a conversation before you ask for one.