About me
I help companies, and the people who carry them, get known, liked and trusted for what they’re good at, through ambassadorship and real relationships instead of louder marketing.
A reputation built on people, not platforms.
I hate social media, yet it brought me everything
I always wanted to build something of my own.
My first real try was a restaurant when I was 28.
I knew nothing about it, so I read everything I could and worked my way up in hospitality. But my own place cost far more than I could ever finance, so I dropped it.
Then in 2010 social media started to become “a thing”
A laptop was all I needed to get started as a “social media consultant” so I did!
What hooked me was the promise underneath it.
Until then, the people who got ahead were the ones with money, the right degree, or a network they were handed because they were born in the right place.
Social media broke that open.
You didn’t need permission or the right last name anymore.
If you were willing to show up and share what you knew, you had a chance, the same as anyone else. For the first time, the door was open to someone like me and others.
That was the start of the thing I still do today.
Helping your company, and the people in it, become the most trusted name in your industry.
Why being different is my edge and should be yours too.
For most of my life I thought I wasn’t smart enough. Not stupid, but not the kind of person who builds things or gets a say.
I was an average student. While everyone else seemed to follow the steps without trouble, I was the one asking the question that had an obvious answer to everybody but me.
They passed the tests with straight A’s while I was happy with a C-.
I thought that “smart people do big things” and since I’m not smart I need to figure out another way.
A few years ago I got an ADD diagnosis, and it explained all of it.
My brain works differently than most.
The “dumb” questions weren’t me being slow, they came from a different angle.
The way I pull ideas together from fields that have nothing to do with each other isn’t me getting distracted, it’s how I think.
Turned out that in school I wasn’t below average.
The rules just weren’t built for the way my head works.
Now that is my advantage and it should be yours too.
What took me years to understand is that this different angle was never the thing holding me back.
It was the most valuable thing I had.
It’s also the reason companies work with me. I ask the obvious question everyone else skips, and I pull in ideas from places that don’t seem to fit.
Usually that is where the useful stuff shows up.
The world still rewards loudness. Post more, yell more, hustle more.
Skilled professionals losing out to louder, less competent people, because nobody knew how good they were.
But AI is rapidly killing that tactic.
Everyone can now create “high quality” content at a massive scale.
It’s also soulless AF
I really believe that the path forward is perspective and human connection.
That is what builds trust, and trust IS the currency of the future!
Why trust beats reach
That trust doesn’t come from more posting, or platform tricks that stop working next quarter.
It grows one meeting at a time and to scale it you need others to help you.
Through ambassadors, the people who say your name when you’re not there.
It’s also the difference between being vital and functional.
Being functional means you can be swapped out the moment someone else, or an AI, can do your job 2% better.
Being vital means people ask for you by name, because nobody else sees the problem the way you do.
I want that second one for those I work with.
The one thing AI can’t copy
AI hands everyone the same answers, so the one thing that stays yours is how you see a problem. Your angle, and everything you’ve been through that nobody else has.
Mine came from a brain that never worked like everyone else’s.
Yours comes from somewhere too, and hiding it is the one mistake you can’t afford anymore.
How can I help you?
To be honest, I don’t know cause we haven’t met ;-)
But depending on the results you’re after, I typically can help you with:
Reputation
I help you find the one point of view only you can have, and say it in your own words. Mine took a diagnosis to find. Yours shouldn’t have to.
Culture
I help a company turn its own people into ambassadors, instead of scripting them.
Revenue
I help the people who carry the number build the relationship first, so a conversation turns into a client.
Let’s talk
If any of this is exactly where you’re stuck, then let’s have a conversation.
Tell me what’s going on, and I’ll tell you straight if I can help, and how.