I think out loud on Substack.
Regular writing.
Clear thinking.
No algorithm games.
What I write about
Authority & Visibility
How professionals build real credibility.
Why the best experts stay invisible and what to do about it.
Culture & Employeeship
What actually makes people care.
Why advocacy programs fail, and the concept that changes how you think about your team.
Sales & Trust
How to earn the right to a conversation before you ask for one.
Why the lowest-risk seller wins every time.
Latest articles
- Your backstory is worth more than any Prompt Template!
by Martijn Holtes on 2026-03-06 at 11:10Why your combined expertise and experience are your key to success in the AI world
- You don’t need to go viral. You need to be the obvious choice.
by Martijn Holtes on 2026-02-06 at 11:30In 2016, I bought a personal development course for €497.
- The genius in the wrong room
by Martijn Holtes on 2026-01-29 at 09:55Why your value isn’t about quality it’s about context
- Why smart “professionals” focus on first choice authority
by Martijn Holtes on 2026-01-09 at 12:38Being ‘good’ is no longer good enough
- How to comment on LinkedIn without losing your mind
by Martijn Holtes on 2025-12-19 at 12:15A LinkedIn Strategy for easily distractible people.
- The Relationship Matrix for Social Selling
by Martijn Holtes on 2025-05-12 at 14:36A strategic approach to network prioritization
- Welcome to the Courage Economy!
by Martijn Holtes on 2025-03-23 at 14:25Why employees should be encouraged to speak out as Industry Leaders
New thinking every week
Authority, sales, and the culture questions most people aren’t asking yet.