Articles
I find a lot of good stuff through my work, learn a ton and love to explore new perspectives. Here is where I share them with you.
Expect strategic, tactical and practical pieces around thought leadership, ambassadorship, employee advocacy, social selling, and how to put it into practice through positioning, content, networking and AI.
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Why approval killed this Employee Advocacy program
They had the content library, the tool and the training. Then legal demanded every post be approved, word for word. Six months later the…
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Your backstory beats any AI prompt template
Everyone rushes to AI for personal branding and skips the hardest step. Six questions to get your backstory straight before you touch a prompt.
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You don’t need to go viral. You need to be the obvious choice.
In 2016 I paid €497 for a course from someone with a huge following and no real depth. It taught me the difference between…
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Your work isn’t the problem. Your audience is.
One of the finest violinists alive played a $3.5 million instrument in a metro station and earned about $32. Your value isn’t about quality.…
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Buyers don’t pick the best. They pick who they trust.
Being good at your job stopped being enough. Six reasons the professionals who win are the ones people already know and trust.
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