Consultancy & Strategy to find out what’s broken before you fix it
You booked a training only to find out later the problem was somewhere else.
So before you commit to anything, I help you get a clear picture of where you stand and what needs to change first.
The thing most companies forget to fix first
Skills are the expensive part, so it’s strange how often they get bought first, before anyone checks who should do what.
I’ve delivered enough of those trainings to know how that ends. A good session, a polite evaluation, and six months later, nothing has changed, because the problem was never a skills problem.
That’s why this part is critical!
We find out where you, your team and the company stand today, and we decide where the effort should go before you continue.
And if it turns out you don’t need a big program, you’ll know that before you’ve invested in one.
If your team or board first needs convincing that there’s a problem, start one step earlier, with a masterclass.
Three ways to start
What you already know decides where we start, and the intake call settles it.
Visibility audit
Know where you stand before you spend.- Your company page: setup, content and metrics
- Content tested against what your audience and the algorithm reward
- Up to eight employee profiles assessed
- A competitor benchmark included
- A report plus a 60-minute walkthrough of the findings
VIBE survey
Measures what your people can carry.- Maps your people to the four levels: Voice, Influence, Boost, Engage
- Where each group is now, against where you need them to be
- The gap becomes the starting point of the plan
Strategy sessions
Turns the findings into a plan people can run.- Two or more sessions, online or onsite, covering strategic alignment, platform optimisation, content strategy and employee advocacy
- Desk research before and in between sessions, where it helps
- Ends with a strategy document: recommendations and actions
Not sure which one?
“We don’t know where we stand.”
The audit. That’s the question it answers, in one report.
“We don’t know what our people can carry.”
The VIBE survey. Four levels, and a straight answer on where everyone sits.
“We know the problem, but there’s no plan.”
Strategy sessions. That’s where the decisions get made: who starts, and with what.
“Half the team doesn’t see the problem yet.”
Then it’s too early for this layer. Start with a masterclass.
Questions
Questions I get a lot
What do I actually get out of this layer?
The audit ends in a report plus a 60-minute walkthrough of the findings. The VIBE survey shows where each group of your people sits across the four levels. And the sessions end with a strategy document: recommendations, actions, who starts and with what.
Do I need all three?
No. What you already know and have decides where we start, and the intake call settles it.
If you already know where you stand, we skip the audit and go straight to the sessions.
What’s the difference between the audit and the VIBE survey?
The audit looks outward: your company page, your content and up to eight employee profiles, benchmarked against a competitor. The VIBE survey looks inward and maps your people to the four levels, so you know what they can carry before you build a plan on top of them.
Can’t we skip this and go straight to training?
You can, and plenty of companies do. But skills are an investment of time and money, and if the problem was never a skills problem, the training changes nothing.
What if we don’t need a big program?
Then you’ll hear exactly that from me. Sometimes it’s a few fixes and no program at all, and you’ll know before you’ve paid for one.
Find the problem first
Tell me what decision you’re facing, and I’ll tell you straight which of these you need, or that you need none of them. One call is enough.