Masterclasses to make your team see what you already see
You see the problem, but the board and half your team don’t.
And you can’t change people’s motivation, decisions and actions if they don’t see there is a better alternative.
My masterclasses are designed specifically for that purpose.
Awareness comes first
Initiatives around Employee Advocacy, Thought Leadership or Social Selling fail for many reasons, but the most overlooked reason is the order.
The training program got booked before anyone agreed why it mattered, so the wrong people showed up, their managers never backed them, they had no tools to work with, and nothing changed after.
A masterclass ensures you build a solid foundation, because everyone is on the same page.
Everyone gets the same arguments at the same time.
Everyone understands the importance.
Everyone can make an informed decision on what to do next.
This is the first of the three layers in how I work: see it, decide it, do it. Some companies book one session and that’s enough.
The format
A typical masterclass
These are sessions that get everyone looking at the same thing, with the same insights from the same point of view, so whatever you do or invest after it has a chance to stick.
I don’t believe in one size fits all, but to give you an idea of what’s possible this is the formula I used to help hundreds of companies receive the insights they needed
One session, one subject
Pick the topic that fits your challenge
Thought Leadership
For leadership teams and senior professionals.- Why thought leadership matters
- The difference between expertise and thought leadership
- Positioning, Visibility and Communication
- Building thought leadership through consistent, authentic presence.
- Practical steps to start building your thought leadership
Social Selling
For sales leaders and their teams.- How B2B buying behaviour is shifting
- Why traditional sales approaches are losing effectiveness
- How positioning and content increases your chance of winning the deal.
- How LinkedIn can be integrated into the sales processes as a strategic tool
- Implementation approach and success metrics for social selling efforts
Employee Advocacy
For everyone in the company, at the level that fits them.- Why employee advocacy is essential for personal and company brand awareness.
- How everyone benefits from recognising and finding ambassadors in their network and industry
- The four levels of participation (Voice, Influence, Boost, Engage) matched to capacity and motivation
- Practical steps for personal profiles, posts and networking on LinkedIn.
- Your Ambassador routine within 5 minutes a day
Strategic Marketing
For marketing teams. Three sessions to pick from.- How to market on the B2B platform LinkedIn
- Pages vs profiles vs ads and when to use which
- Insights on the LinkedIn algorithm.
- Write for the reader, not your brand guidelines
- When to pay and when to wait
My No Risk Guarantee
I dare to give you a guarantee no one else in my industry does.
If you’re making sure you set participants up for success I will reduce your risk to zero!
If we both agree that my performance did not live up to your expectations, or none of the participants have gained any insight, I will refund your full investment within 7 days.
No risks, all the glory!
Questions I get a lot
Dutch or English?
Both. Whichever fits the audience. For all other languages I can set you up with one of my partners.
Is this a training?
No. A masterclass is a short session that makes participants aware and see why the topic you decided on matters. Implementation and improving skills comes after but participants will receive plenty of tips, tactics and collateral to start implementing some of the learnings immediately.
What happens after the masterclass?
A masterclass is an insight. It serves as a kick-off or an update, but nothing changes if nothing follows it. So I ask every one of my clients to have their implementation steps ready before the session. You don’t need me to do them, but helping you set them up is part of my preparation.
Start with one session
Tell me where your team is stuck. If a masterclass isn’t the right start, I’ll say so.