Articles
I find a lot of good stuff through my work, learn a ton and love to explore new perspectives. Here is where I share them with you.
Expect strategic, tactical and practical pieces around thought leadership, ambassadorship, employee advocacy, social selling, and how to put it into practice through positioning, content, networking and AI.
-
How to create an employee advocacy program (that survives week six)
Last year, in a workshop at a large insurance company, a participant raised her hand and said something I’ve never forgotten: “You want me…
-
What is employee advocacy? (And why most programs fail)
Last week I was doing research to prep for a call with a lead, and their company page on LinkedIn was boring AF. Perfectly…
-
Personal branding on LinkedIn – what works in 2026
Google “personal branding on LinkedIn” and you’ll drown in formulas. The 5 P’s of personal branding, the 7 pillars, the 4 C’s, a 30-day…
-
The rules and ratios of a content strategy
In masterclasses or training I give, at some point someone inevitably brings this up. The rules and ratios of a content strategy. We’ve talked…
-
What is social selling? (And what it isn’t)
About 16 years ago, when I started as a solopreneur, I had a meeting with a lead and spent the first 15 minutes explaining…
-
What is thought leadership? (And what it’s not)
What is thought leadership, or what is a thought leader?I get introduced as one, usually right after the “16 years, 250,000 professionals helped” part.…
-
I talk about relationships for a living. I couldn’t remember half of mine.
A while ago a client told me, halfway through a call, that her daughter was about to leave for university and she was dreading…
-
What is social selling? Being useful before you’re needed
Most people hear “social selling” and think “how do I squeeze the most leads out of my LinkedIn network.” That’s the exact reason it…
-
Your follower count says nothing. That’s the whole problem.
At a networking event last month someone told me his follower count before he told me what he does for a living. Twelve thousand,…
Rather talk than read?
Just curious about my two cents on your team or company issues
(related to what I am doing 🤓), send me a message.
I’d love to figure out if I can point you in the right direction.